The Fear of Messing Up – It’s Real! Today, we’re diving into a topic that plagues both new business owners and seasoned pros – it’s the fear of messing up.
Let’s dive in… we’re going there because let’s face it, we’ve all done it (messed up in some way!).
Today, we are looking into the wonderful world of the Google Business Profile (GBP) and why it is a powerful free tool and can be a game-changer for your local success. Whether you’re a sole trader or a small team, having a GBP is like having a virtual welcome mat continually out for your business.
All of us are influenced by Social Proof, and you may not even be aware of it! Whether a friend raves about something they’ve bought and loved, or someone shares a great book, or you automatically hop onto Google to check out reviews or ratings for that new purchase you are planning to make …. These are ALL types of social proof!
Above the fold Marketing – What is that you ask?
A term borrowed from the world of print media Above the fold marketing refers to the space above the fold of a newspaper that is visible …. when ‘folded’. Hence the term ‘Above the Fold!’. Normally including the headline and a striking cover image to attract attention.
